2017 will be the year that modern sports brands start putting millions of dollars into the esports ecosystem. Merely one day after the announcement of FC Copenhagen’s entrance into CS:GO, the Milwaukee Bucks are jumping into the mix. The Bucks will be joining the likes of the Philadelphia 76ers, who acquired Team Dignitas in late 2016. Milwaukee Bucks co-owner Wesley Edens along with Fortress Investment Group are launching a new esports team Flyquest. FlyQuest will be a League of Legends team, and will look to expand into other games in the future.
Wesley Edens purchased the C9 Challenger team spot for $1.8 million. He also acquired the 4 roster players for an additional $700,000 to make the total acquisition equal to $2.5 million. The League of Legends team includes An “Balls” Van Le in the top lane, Hai “Hai” Du Lam at mid, Johnny “Altec” Ru at AD Carry, and Daerek “LemonNation” Hart in the support role.
Milwaukee Bucks FlyQuest players Hai and LemonNation discuss strategy before a game
FlyQuest will look to compete with the best teams in the North American League Championship Series. Currently, the goal will be to achieve a playoff spot where they can qualify to worlds. From there, they will be able to compete with the best teams in each region. An LCS spot, which was going for $1,000,000 less than a year ago, has had its price skyrocket as outside investors are starting to take note.
Wesley Eden’s son Ryan Eden, as well as Fortress Investment Group managing director Sarah Watterson will be managing the FlyQuest in the coming months. The team will have its debut in the North American League Championship Series on January 20th. An official announcement and reveal of FlyQuest will take place in the coming weeks. Stay tuned for live coverage from Deeply Esports.